The young graffiti artist from Seville who goes by the name Julione Tapas has joined up with sunglasses retailer Hawkers in its new campaign aimed at tackling childhood leukemia.
Julione (real name Julio Rosa), who himself has leukemia, has designed a pair of sunglasses for the company's new campaign, in collaboration with the Fundación Unoetrecienmil, called #FuckLeucemia.
Money raised from the sale of these limited edition sunglasses will go towards the foundation which has raised more than 500,000 euros in the past four years through various campaigns.
It is hoped that the marketing expertise of Hawkers, which has model Paula Echevarría and superstar footballer Lionel Messi as the faces of its brand, will bring the campaign and the foundation to a wider audience.
The glasses, called 'Unoentrecienmil X Hawkers by Julione', were designed by the 11-year-old himself and their sale goes hand-in-hand with a social media campaign aimed at raising awareness.
They can be bought from the Hawkers website and cost 30 euros, with all money going to the Fundación Unoentrecienmil. You can also support the campaign by texting UNO to 28014 at a cost of 1.20 euros.
Since its creation in 2012, the objective of Unoentrecienmil has been to support research into this illness so that one day doctors can say to patients: “Don't worry, it's just leukemia.”
In Spain each year more than 300 new cases of leukemia are diagnosed in children and two in ten do not make it through treatment.