Designers who dress members of royal families, football players or television presenters are often imitated by those aspiring to be like their idols and this tendency can boost the sales of small clothing outlets whose clothes are worn by celebrities.
The Duke and Duchess of Cambridge, Prince William and Kate, are one of those couples who cause a ripple every time they appear in public and now even their children, Prince George, aged four and Princess Charlotte, two, appear to be fashion icons among parents of young children.
The Cambridges' children have often been photographed wearing Spanish-made clothes and among the brands favoured by the royal couple is Malaga company, Mi Lucena, which has been based in the village of Canillas de Aceituno in the Axarquía for nearly 50 years.
Marine blue cardigan
Both Prince George and Princess Charlotte have appeared in public on a number of occasions wearing clothes made by the company and in particular Charlotte has appeared in the press more than once wearing a marine blue knitted cardigan made by Mi Lucero.
The company, which is situated in the Axarquía village in the foothills of Malaga province's highest mountain, La Maroma, is run by brothers José Manuel and Juan Daniel Martín. “We sell to a client in London who has a shop in one of the most exclusive areas of the city and apparently one of the assistants to the royal family, who is Spanish, buys a lot of clothes for the children,” explains 48-year-old José Manuel.
The cardigan in question is made of wool and is seem-free, to avoid the edges rubbing on children's skin. “We only use Spanish material and the most up-to-date technology and everything is made in Canillas de Aceituno,” Martín confirms. He goes on to explain that the company was founded in the 1970s by his father, Juan and his uncle, José.
The company currently makes around 120,000 items per year, of which 95 per cent are sold here in Spain. Mi Lucero employs 18 people and last year made a profit of 700,000 euros.
Boost for Spanish textiles
“ForSpanish textile companies it's really positive that such famous people as the Duke and Duchess of Cambridge dress their children in our clothes,” argues José Manuel, who is aware that other national companies such as Zamora-based Marae has also had its clothes worn by the royal children. “We have been to a number of textile fairs together and have shared a stand and we always get people asking us about the designs that William and Kate's children have worn,” he adds.
According to newspapers such as El País and magazines like Hola, The Duchess of Cambridge's passion for dressing her children in Spanish clothes comes from their Spanish nanny, María Teresa Turrión, who is from Palencia in Castilla y León. She started working for the royal couple in 2014 after Prince George was born and went on to look after Princess Charlotte as well after her birth in 2015.
Third baby due in April
Turrión is said to be the first foreign person ever to be nanny to a member of the British royal family. She is expected to look after William and Kate's third child when he or she is born in April. “It would be fantastic if they dress the new baby in our clothes as well,” Martín concludes.