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The man who put the Costa del Sol in Almeria
ALEKK M. SAANDERS
...sun spends the winter". He began by using the term to promote Almeria, the province he had chosen to make his home, although later the brand Costa del Sol was adopted by the Malaga coastline. Rodolfo Lussnigg's hometown was Vienna, where the ... Belgium, Switzerland and England. Before moving to Spain in 1906, he worked as director of the Braganza hotel in Lisbon. The hotel owner advertised Almeria as “the place where the sun spends the winter”The entrepreneur first focused on Spain in ... The name Costa del Sol was first published in the Almeria newspaper La Crónica Meridional on 16 February 1928. Rodolfo kept on spreading the name, highlighting the city of Almeria, where according to his words, "the sun spends the winter". He
