A. J. LINN
...being filmed. Shop windows and staged spectacles are fair game. So are restaurant menus. Nowadays we should not perhaps be surprised to learn that there is a job speciality known as menu engineering. These experts advise restaurants how to design the ... most attractive menu that will improve profitability. A US study of 6,400 menus has demonstrated that, among other things, the dish a restaurant wants to promote most should be featured in the top right-hand corner, preferably inside a box outline.