
Local
Building up a successful English-language business in a Spanish-speaking world
Jennie Rhodes
...successful business by marketing her adopted home city to local businesses and English-speaking residents and visitors alike. WOMEN IN BUSINESS Virginia Calvo, owner of Malaga gaming company The entrepreneur has lived in the province for over 30 ... another 30 per cent are from the UK and a further 30 per cent are from northern European countries and the USA. "It is a very niche market as obviously it is only about Malaga city and only in English," Joanna explains. The website also provides advice ... this could have been down to cultural differences with regard to doing business. She says that most of her client base for marketing Guide to Malaga is Spanish and demonstrating that an English-only platform will work for Malaga-based companies can