La Cañada shopping centre was busier than usual last week. :: J-L
Shopping centres and high streets were full of bargain hunters last week despite the fact that businesses have been free to choose their sales periods for the last two years.
Some shops launched their sales weeks ago, but the two major retail groups, El Corte Inglés and Grupo Inditex - which includes brands such as Pull & Bear, Bershka, Massimo Dutti and Stradivarius - chose to stick to July 1st. For decades, this has been the official start of sales all over Spain.
In La Cañada shopping centre in Marbella, the Cortefiel clothes store was an example of the high turnout and commercial success that was seen on Tuesday. Some 5,500 people went through the doors, according to the management’s estimations. Customers spent an average of 60 euros and bought at least two items each.
The Malaga Federation of Trade confirmed that 60 per cent of businesses had reasonable expectations for the sales period and that 75 per cent anticipated reaching similar sales figures as they had during summer 2013.
“We don’t know yet if we have exceeded takings from the first day of last year’s sales, but it seems as though we might,” confirmed Yolanda Jiménez, a manager of H&M. She also commented that the average sum spent varied between 25 and 50 euros, depending on the age of the buyer.
“Mothers spend the most money as they take advantage of the bargains to buy clothes for their children,” explained Jiménez.
Mari Luz Cabrerizo is a working mother who took advantage of the 1st of July to update her children’s wardrobes. “The sales are wonderful because I can buy 500 euros’ worth of clothing for only 100 euros and dress my children for the whole summer,” said Cabrerizo. With discounts of up to 70 per cent in some stores, it is not surprising that shoppers report their money stretching further than expected and even the odd unnecessary purchase.