Representatives of Prensa Malagueña and Mijas Town Hall with the logo designer and judges. SALVADOR SALAS
The start of a full calendar of events and celebrations
SUR in English is currently in its 30th year, and the presentation of the new logo was the start of a programme of activities leading up to the actual anniversary date (July 20th 2014) and beyond. The events, as Liz Parry described them at the presentation of the logo, are aimed at bringing the community together in different ways, reinforcing the goodwill present in its international make-up and creating ever stronger bonds. Those who work at SUR in English look forward to meeting as many readers as possible during the course of the year!
Next year is set to be another landmark year for this newspaper, officially the market leader, as it celebrates its 30th anniversary.
To celebrate these remarkable three decades of continual publication, consistent growth and ongoing market dominance, a new SUR in English logo, which can be seen for the first time this week, was presented at a special event last Friday at Mijas Town Hall.
Addressing the attending dignitaries in both Spanish and English, SUR in English’s long-serving editor, Liz Parry, said: “This is the first official act of many we have planned to celebrate. There are going to be lots of opportunities to be closer than ever to our readers, to the international community. The events we have planned include concerts, talks, exhibitions, visits to various parts of the province, and much more.”
Explaining the process of selecting a new logo for the newspaper, Liz commented: “We needed a logo that would represent this 30th anniversary and we wanted to do something different, to involve the community and get as many people as possible to take part. So we organised a competition and published the rules in all the SUR publications.
“It was a great success! People sent logos, but they also took the chance to send drawings, works of art, and even a pun on the word ‘SUR’, saying we deserved to be knighted and made ‘SIR’!
“Personally speaking, I love the end result. I love the winning logo and I’d like to thank everyone who took part and sent us their ideas.”
The prestigious judging panel included prominent artists and designers Pilar Ruiz, Mateo García and Fran Ruano; members of the international community and long-standing residents and SUR in English readers Alex Radford, a lawyer with legal firm Cremades & Calvo-Sotelo, and Joe Cooper, the honorary British Consul in Seville and international trade consultant; SUR advisory board member, Juan Pablo García Yusto; and ‘in-house’ SUR in English experts, Liz Parry, and its editor-in-chief, Manuel Castillo.
Malaga-born Alberto Guillén, a professional graphic designer, was the eventual winner of the competition to design SUR in English’s striking new logo.
Speaking at last week’s event, he said that his vision was always to create a design “to reflect the synthesis of the 30 year experience through colour and dynamism.”
He went on to say that it “shows what society is like here on the Costa del Sol: diverse, but integrated at the same time,” and of the combination of warm and cool colours he added that they represented “the sun, the sky and the sea, which are always so present in Malaga.”
For his part, Manuel Castillo, SUR’s editor-in-chief, noted: “The logo is everything that SUR in English is and wants to be.”
Several key figures from SUR and Prensa Malagueña, the publications’ parent company, were on hand to share their own thoughts about the 30-year milestone.
Amongst them was Director of Publications, Pedro Luis Gómez, who paid tribute to SUR in English founders Joan and Gerry Davies, who “pioneered English newspapers on the Costa del Sol.”
He continued: “Today SUR in English remains the English language newspaper that officially has the highest distribution in continental Europe. It is also the number one publication in Spain for the number of classified advertisements, amongst its many other achievements.
“SUR in English has played and continues to play an enormously significant role in the international community.”
This theme was also touched on by Director General of Prensa Malagueña, José Luis Romero, who added that his contacts outside the media industry often personally stress to him “the huge impact” SUR in English has across southern Spain.
In a similar vein, the Mayor of Mijas, Ángel Nozal, hailed the publication as “very influential” and the “market leader”, adding that the Costa del Sol would not be the same without it.
For his part, Manuel Castillo affirmed that the title forms an “integral part of ‘our house’” [the SUR business model] and the wider society. He congratulated all those who work on the newspaper to deliver not only the hard news and lifestyle features that it does, but to “share the joy of living in southern Spain” with “the paper’s readers of so many different nationalities.”
Perhaps summing up the tone of the presentation, Pedro Luis Gómez concluded the formal part of the event by saying “Here’s to a big year next year… and here’s to the next great 30 years!”