The Irish fashion store Primark opened its doors in the Miramar centre last week.
The Miramar Centro Comercial in Fuengirola is currently undergoing an expansion project to increase the shopping and leisure areas open to customers. The 12 million-euro project will create as many as 200 new jobs.
The centre is owned by the Malaga-based group Myramar y Henderson, through the Herald Fund, and over the years has attracted shops and boutiques of international prestige such as Guess, Parfois, Superdry and Juguettos, among others.
Its increase in size from 43,000 to 50,000 square metres has left space for the ‘low-cost’ fashion firm Primark, whose store, the second in the province of Malaga, opened last Thursday amid great expectation. Covering an area of 3,000 square metres, the new Primark has employed some 126 workers.
The store’s doors opened to the public at 12pm although the management said that the first customers had been waiting since 8am.
Over the next few months, as the Miramar builds up to its 10th anniversary in March 2014, more new international names are due to open stores. These will be mainly fashion retailers, although the centre’s management provided no further information.
The arrival of Primark was not the only change to the centre last week. In fact Miramar has revamped its image with a new logo now visible on the main façade. Improvements have been made to services in communal areas as well as to signposting and information panels.
Local councillor Carmen Díaz, said that the centre “forms an important part of the life of the people of Fuengirola, not just as a place to shop, but as a generator of employment”.